As the world becomes more tech-savvy and connectedusing social media, users are relying more on the word ofmouth referrals for deciding on purchasing decisions.
Social media platforms took the world by storm. Facebookand Twitter, at the moment of their launching, became abreath of fresh air.Within seconds they became a place ofinterest for thousands of people. Year by year theseplatforms, including YouTube, Instagram, and Snapchat,are extended, updated, and provide great new possibilitiesfor advertising. Nowadays, mobile devices have overtakendesktop devices and laptops as a platform for marketing.Mobile Internet usage presents a lot of benefits foradvertisers
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